How does a start-up from Dresden build trust worldwide in one of the most conservative industries? Our CEO Rocco Deutschmann talks about this in the “Scaling Champions – Scaling IT Companies” podcast.

In the latest episode, he shares insights from over 20 years of tracetronic. Key topics include reference marketing, building trust in the automotive industry, international expansion to Asia, and why personal encounters remain crucial even in the AI era.

Listen now: https://youtu.be/_w22Ez3FZa4