We have been active in Japan for many years, successfully supporting our customers with innovative solutions and services. With the establishment of our subsidiary tracetronic K.K. in Shin-Yokohama, we have now created the official framework for providing direct support to our customers in Japan.

Local experience and drive
The company location has been established by our experienced colleagues Matthias and Katja Friedrich. Matthias is a long-standing tracetronic employee and test expert with extensive experience from international customer projects. Katja supports the expansion of the Asian locations in the area of human resources. The team is complemented by our Japanese colleagues Rigen Jo (Senior Sales Director) and Akihiro Tanaka (Senior Technical Director), who know the market inside out and contribute significantly to its successful development with their local expertise.

Why Japan?
The automotive industry in Japan is one of the most innovative and influential in the world. With our own location there, we can intensify our cooperation with existing customers and partners and win new customers. We also want to gain an even better understanding of the specific requirements of the Japanese market and tailor our proven solutions to these requirements.

A strong team. A strong location.
For Matthias and Katja, this step is not only a professional change, but also a personal one: a new country, a new culture, a new language – and all this together as a team. We appreciate their courage and commitment and wish them continued success in this exciting task! We look forward to everything that lies ahead—and here are some first insights into our office in Shin-Yokohama.